| Waffles, organic hot dogs and craft beer. Just some of the delights that movie goers will be able to enjoy while watching a wide variety of films at the new nine-screen multiplex planned as part of the intu Broadmarsh redevelopment.|
Designs for the big screens and cafe have yet to be finalised, but the developers have confirmed that guests can look forward to 1,000 fully reclining seats with footrests and side tables, a bar/cafe selling craft beer and wine, and a menu including ice cream, popcorn, waffles and organic hotdogs with various toppings. Keith Pullinger, co-founder and chief executive of The Light says to get an idea of what can be expected in Nottingham film-goers can look to their latest branch, which opened in Sheffield over the Easter Bank Holidays.
Each cinema is individually designed based on feedback from the community, for example the artwork in The Greenroom Cafe at the Sheffield venue was created by students from the city’s university. They, with the help of their lecturers, came up with a design that combined elements of the city’s heritage and the world of film.
The venue has also become the host for the annual documentary festival and sells locally produced food and drink – all of which Keith says will be looked into for the new Broadmarsh site.
The Light aims to appeal to a wide audience with tailored offerings, ranging from the latest Hollywood blockbusters to independent films. There will also be the chance to experience broadcasts of live events such as Take That: Wonderland – Live from the 02 and Otello at the Royal Opera House.
“Our audience is five to 85 years old,” says Keith, “and we do have a broad range of films.
“The cafe in look and feel is quite grown-up, but it is an inclusive venue. There will be parent and baby screenings and family film showings – particularly on school holidays and at weekends.”
The Light will show 3D films at no extra charge (customers can purchase a pair of reusable 3D glasses for £1.50) and will not be installing an IMAX screen as “Nottingham already has one of those”.
The Light was launched in Bucharest, Romania, in 2008, and the company describes its concept as an “unique, premium cinema experience offering exciting, highly inclusive venues at the heart of the UK’s town and cities”.
The long awaited regeneration of the Broadmarsh area will cost £150 million. When it opens The Light will be the fifth cinema in the city, joining The Savoy, Cineworld, Showcase cinema and The Broadway. Keith is confident there is room in the market for The Light’s unique proposition. He says: “I know all the cinemas in Nottingham very well and you have some really good cinemas; the Broadway is fantastic but this is something different in the market.”