Brits ‘not impressed’ by 3D cinema

A poll of British movie goers has found that the vast majority are not impressed by 3D films.

The survey carried out by UK-based market research firm YouGov showed that only around one fifth of British cinema fans believe that their cinema experience is improved by watching movies in 3D. Almost half of those polled said that 3D either made no difference to their viewing pleasure or actually made their cinema experience worse.

Around 41 percent viewed 3D as nothing more than a gimmick whilst 19 percent said that 3D improved the quality of the movies that they saw.

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