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Hotel Industry uses wrong metrics to project RevPAR

16 Mar, 2010 hospitality
Hotel Industry uses wrong metrics to project RevPAR

The prognosticators for the industry completely missed the worst decline in revenue per available room in history and the entire economic collapse. Even as late as 2008 at the Americas Lodging Investment Summit and the New York University International Hospitality Investment Conference, they were still predicting upward movement in RevPAR and hotel values.
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