The proposals have been submitted to Brighton and Hove City Council to revive the crumbling Victorian arches, and create a “world class retail and leisure development, incorporating a new premium hotel operator.
It is hoped the development would create hundreds of jobs and attract more tourists to that end of the seafront, while also repairing the decayed seafront arches, which have recently lost out on lottery funding.
Brighton and Hove resident and Boxpark founder Roger Wade developed the plans alongside Project Creator Paul Nicholson from Brighton founded Chalk Architecture, with a goal of restoring the Madeira Terrace “to its previous grandeur”.
He wants to retain “the magnificent arch structures while substantially increasing the commercial performance of the area and food and beverage offering for locals and visitors alike”, he said. Boxpark is a pop-up shopping centre which opened in London’s Shoreditch in 2011.
Mr Wade wants to secure a 12 month exclusivity period to explore design, funding and management opportunities for the regeneration project He said: “As a Brighton and Hove resident, I’m passionate about the regeneration of our outstanding sea-front. “Madeira Terrace is the embodiment of the Victorian grandeur that saw Brighton become the UK’s favourite seaside destination. “Our proposal aims to redevelop this much loved area to create a year round retail and leisure destination to be enjoyed by local residents and visitors to the coast alike. “We’re looking forward to the opportunity to work with Brighton and Hove City Council, local stakeholders and businesses and our development partners over the next 12 months to explore how we bring the Boxpark concept to Brighton, whilst retaining the architecture and heritage that our seafront is synonymous with.”
Paul Williams, development investment advisor for Morgan Williams, said Boxpark’s experience will ensure it is the perfect developer for the crucial seafront site.
He said: “Boxpark’s innovative and refreshing approach to the retail and leisure sectors will be a perfect match for this potentially iconic development. “The development team assembled combines local sensitivity with international expertise. “I have absolute confidence that we will secure strong investor interest from a wide range of UK institutions, property companies and international investors including sovereign wealth funds, many of whom may normally be constrained to investing in London.”
Source: The Argus