This new study focuses on release windows in Germany, France, United Kingdom, Belgium and the Netherlands.
It finds that:
- The average window between cinema release and retail TVOD (actually buying the film) is 18.6 weeks and rental TVOD (just hiring it) is 19.4 weeks in the five countries studied;
- For retail TVOD, there is difference of only 3 weeks between the shortest (United Kingdom with 17.5 weeks) and the longest window (Germany with 20.5 weeks);
- By comparison the theatrical – retail TVOD window was 12.3 weeks in the USA in 2018. It has decreased by almost 5 weeks since 2012.
The European Audiovisual Observatory has analysed cinema/TVOD release windows for the first time in this study. Author Gilles Fontaine, Head of the Observatory’s Department for Market Information, looked at 1794 releases in cinemas and TVOD between 2014 and 2018. This sample represents only 15% of all films on first release. However, it represents 40% of total admissions, in other words the study focuses principally on the more successful films in cinemas… click link below to access full story.
Source: European Audiovisual Observatory