Cavea City Mall ScreenX

Georgia anticipates new, panoramic, three-screen cinema experience

On November 14st, Cavea Cinemas opens up a new theater in the Saburtalo district, Tbilisi, introducing the ScreenX technology for the first time in the whole region.

The agreement signed between Cavea and ScreenX will introduce Georgian movie-goers to the panoramic, 270 degree viewing experience. By expanding the center screen onto the side walls of the auditorium, the movie-goers can enjoy a whole new level of movie-watching and storytelling, three screens at once.

ScreenX is the world’s first multi-projection cinema technology, breaking the traditional rule of movie-watching. In the region, including Ukraine and Russia, Georgia will be the first country to introduce the ScreenX and its opening in Tbilisi will be debuted by “Ford v Ferrari”

Ford v Ferrari is a 2019 American biographical drama film directed by James Mangold. The plot follows an eccentric, determined team of American engineers and designers, led by automotive visionary Carroll Shelby and his British driver, Ken Miles, who are dispatched by Henry Ford II and Lee Iacocca with the mission of building the Ford GT40, a new racing car with the potential to finally defeat the perennially dominant Ferrari racing team at the 1966 24 Hours of Le Mans race in France.

With ScreenX scenes extending the spectacular visuals of “Ford v Ferrari”, the innovative 270° projection will provide the fantastic movie-watching experience ever before.

“Ford v Ferrari” ScreenX will be available November 14th at Cavea City Mall.

“We are pleased to be partnering with Cavea Cinemas, the largest network of cinema theaters based in Georgia to bring the first-ever ScreenX auditorium to Caucasus region.
ScreenX is an innovative technology allows the audience to go beyond the frame of the traditional movie screen. It will be an immersive experience for movie fans who can enjoy films in ways that were never before possible. We look forward to expanding the presence of our innovative cinematic technologies further across the region together with Cavea. Cinemas,” said JongRyul Kim, CEO of CJ 4DPLEX ..

“Cavea Cinemas is always one of the first cinema chains in the region to introduce the latest technology of the movie industry and provide the most engaging experience to our viewers. We’re excited for this partnership as we believe the audience will discover a whole new world of movie immersion through the innovative technology of ScreenX and have even more memorable movie-going experience,” – Gvantsa Garmelia, Marketing Director at Cavea Cinemas.

About ScreenX

ScreenX is the world’s first multi-projection theater technology used within a theatre setting, marking it as the most visually advanced theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating a surrounding, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 260 screens around the world in 25 countries.

About Cavea Cinemas

Cavea Cinemas is the largest cinema chain in Georgia, with 35 screens, including IMAX and ScreenX technology. Cavea will open its newest and biggest branch on November 14th. Aiming at the impeccable movie-going experience and premium service, Cavea always stays up-to-date with the newest technologies in the cinema industry.

Source: Caucasus Business Week

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