CGI of Cameron Toll shopping centre expansion

Multiplex concept for expanded shopping centre, with “monolithic mass” architecture

Edinburgh’s Cameron Toll Shopping Centre is in line for significant expansion with the submission of plans for a new cinema and additional retail under a new masterplan for the site.

Lady Road Investment has appointed 3Dreid Architects for the scheme which would deliver a 10-screen multiplex and ground floor retail, detached from the body of the current centre by a new square.

Conceived as a single block with differentiated base and body the extension will activate a newly formed square with shops and canopies set within a brick plinth, with the bulk of the smooth render cinema resting above.

Cameron Toll shopping centre – ALAMY
Cameron Toll shopping centre – ALAMY

Explaining this architectural approach 3DReid wrote: “The building’s form is dictated by the internal spaces, with a distinct monolithic mass which accommodates the auditoriums over a solid visual and physical base in brick, punctured with large format glazing to highlight the active spaces at ground floor.”

visit Urban Realm to read full story

Related posts