Some 83% of consumers expect hospitality brands to engage on some aspects of sustainability.
Consumers are demanding more engagement on sustainability from hospitality operators, according to CGA and UKHospitality’s latest Future Shock report.
The new report includes data from a major survey of environmental and ethical issues across restaurants, pubs, bars and hotels. It found that 83.1% of people now expect hospitality brands to “engage on at least some aspects of sustainability”.
The leading consumer concern was the ethical sourcing of food and drink, with 64.6% of respondents now expecting to see this from their hospitality brands.
Some 53% wanted more environmentally friendly packaging, while 50.3% wanted to see evidence of reduced carbon footprint through menu engineering and commodity usage.
The report also revealed that “significant numbers” of consumers were prepared to pay extra for sustainable practices. Out of all respondents, 40.6% said they would spend more for ethically sourced food and drink, while 25.2% said they would pay a premium for environmentally friendly packaging…