John Sullivan with David Lloyd, Nightflix and Secret Cinema logos

Proactive responses: socially distanced customer engagement!

I received this today from my local gym where I am a member and think it is very relevant:

• Demonstrates excellent customer engagement giving me as a member/customer confidence in coming back
• Gives a thorough undertaking and details how my health and well being will be looked after

I am sure that other businesses I have frequented and that have my details are also reviewing their opening plans, but none have reached out to me in as engaging and reassuring way as this group.

It has also got me thinking generally about how various businesses are relating to their customer/loyalty base.

One of my interests is a Drive-In outdoor cinema/events company and we have been delighted with our on line and social media engagement – to the point that we are confident that previous customers will emerge from Lockdown as friends and indeed ‘family’ with

A similar very engaging relationship is being forged with customers of Secret Cinema who are running online themed events.

Other Cinema operators are engaging with customers by launching boutique streaming platforms…

… click here to view my email from David Lloyd Beckenham

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