'cinema free pass' ticket

UK Government funds independent cinema recovery

Government chooses GO.CINEMA initiative to help independent cinemas get back on their feet.

Following an intense competition with over 8,500 applicants, Screen Moguls is proud to announce that it has been chosen by Innovate UK and the Department for Business, Energy & Industrial Strategy, on behalf of the UK government, to help drive the recovery of independent cinemas after COVID-19. The competition was designed to fast-track the development of innovations borne out of the coronavirus crisis.

For the past two years, Screen Moguls has been working with studios on successful, cutting-edge marketing techniques, and we are incredibly excited to have been awarded the grant by Innovate UK to make these same tools available to independent cinemas to help them recover and expand their customer base.

Our new product, GO.CINEMA, allows cinemas to launch incredibly sophisticated digital media campaigns with no marketing or digital experience, and with any size budget. With just a few clicks on our new self-service website, cinemas can launch advertising activity on Facebook, Instagram, Twitter and Amazon within minutes, using the same technology as major players with big budgets.

Initially we will be able to offer these tools completely free of charge.

In addition to the UK government funding, we are grateful for the additional resources, credits and content that are being provided by our many media channel, studio, agency and ecosystem partners to help get this important initiative off the ground…

… found in the Screen Moguls newletter</>

Visit Screen Moguls for further information

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