AttractionPros Episode 93- Kevin Williams

Attractions industry podcast interviews immersive entertainment specialist

AP Podcast, Episode 93: Kevin Williams talks about immersive attractions, the retail apocalypse and whole bunch of acronyms


Kevin Williams is the Founder of KWP, the Digital Out-of-Home Immersive Entertainment Consultancy, and he knows a thing or two about the immersive experience industry. Kevin walks us through the early days of VR (virtual reality) and shares the progression of technologies such as AR (augmented reality), MR (mixed reality), XR (cross reality) and LARP (Live action role play). We also discuss how the retail apocalypse has opened up some really interesting opportunities in this space.

To contact Kevin:

Josh –

Matt –




This episode is brought to you by FunRating.  If you work in any area of the attractions industry, you’re probably curious how guests at your attraction perceive critical areas of guest experience.  Which facility type provided the best service in 2018?  Who really needs to improve their food service?  And which attraction saw the highest increase in likelihood to return?  These questions, and more, can all be found in the FunRating Report, and this is information that only Amusement Advantage can provide.  The FunRating Report can be found at, and we have an exclusive offering for AttractionPros listeners.  To save 10% off of the one-time purchase of $375, tune into the podcast!

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