Variety & Golden Link Inc.

Merchandiser links with children’s charity to offer safety products in cinemas

Golden Link Inc. joins forces with Variety – the Children’s Charity to provide help for disadvantaged children

Golden Link Inc. logoGolden Link Inc. has partnered with Variety – the Children’s Charity to help disadvantaged children through the distribution of safety products at cinemas globally. A new line of masks, sanitizer holders and other products has been developed exclusively for cinemas, with a percentage of the proceeds going to the well-established children’s charity.

Golden Link Inc., a global manufacturer and distributor of in-cinema merchandise, will be producing and distributing these safety products to their cinema partners worldwide. Once cinemas re-open, these essential items will be available for theaters to offer customers. Variety – the Children’s Charity will receive 10 percent of the sales, to continue their mission to assist children who are sick, disadvantaged or living with special needs.

“At Golden Link, we have been looking for an opportunity to increase our participation with charities through our work with cinemas.” says Jeff Waaland, President of Golden Link Inc. “With the current situation, this seemed like the perfect time to take action. Not only are these masks providing protection, but each one sold will help less fortunate children.”

“We are excited to work with Golden Link, etc…” says Nancy Klueter, President of Variety – the Children’s Charity. “Given our history of working closely with the movie industry, this is a perfect fit and an excellent opportunity to raise awareness and funds to help children.”

“This partnership with Golden Link…” says Erica Mangham, Executive Director of Variety – the Children’s Charity, “provides the kind of support that is needed in these unprecedented changing times. We appreciate their commitment to Variety, as we continue to further our mission and help disadvantaged children worldwide.”

These safety products will be available in cinemas globally when they reopen this summer…

… visit NACOnline to read full story 

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