Sector must use industry collaboration and government support to boost recovery, according to UKH and CGA
According to the trade bodies, “rigorous” safety measures, industry collaboration and government support can “speed the sector along the road to recovery”.
The latest Future Shock series of reports from both groups provides the “most detailed picture yet” of the impact of the Covid-19 pandemic on hospitality, and what businesses must do to boost recovery.
The report highlights that the hospitality sector accounted for a third of the UK’s entire drop in GDP in March and April, and that only 16% of industry leaders are optimistic about the market over the next 12 months.
In addition, it reveals that 23% of consumers are only returning to venues with caution, while 33% are only doing so if they are adamant that added precautions were in place, adding that it may be a “challenge” to bring people back to hospitality.
Nonetheless, it also identified “green shoots of recovery”, and uses insights from CGA’s research in China and the US to predict “crucial changes” in consumer habits that will likely shape the sector over the next few months…