LG Beamer projector. Photo by Dylan Calluy on Unsplash

How will UK cinemas lure back film goers, as home entertainment beckons?

 Both chains and independents have a fight on their hands, with Britons investing in gadgets like projectors

  • A third of Britons say a cinema trip is the leisure activity they miss most
  • VAT cut could help, but many have a job on their hands to get people back 
  • Newly designed cinema comes with balconies and pods: is it the future? 

The future of many cinemas across the country hangs in the balance. Despite the easing of lockdown, ensuing social distancing safety while earning enough revenue to stay afloat, means for some, they cannot reopen immediately.

In terms of the big chains, Odeon and Showtime have reopened venues with social distancing measures in place, while Cineworld and Vue have delayed opening their doors until the end of July.

Cinemas have suffered financially from months of lockdown and some have turned to alternative forms of entertainment – for example, Curzon launched a home video on demand services – to keep ticking over.

What’s more, they have to create an attractive enough experience to entice viewers out the comfort and safety of their home and compete with the entertainment packages and gadgets they’ve invested in during lockdown.

This includes projects, surround sound systems, better televisions and streaming packages, meaning thousands of films on demand.

Luxury cinemas are set to open with Covid-19 safety features as well as one with a style that’s set to give you an out of this world experience. But will it be enough?

The cinema is the top leisure activity that was missed during lockdown by more than a third of the 1,513 respondents it surveyed, according to a survey by online marketplace OnBuy.

However, many have found alternative ways to get that cinema experience.

According to OnBuy’s internal data, it has seen a 365 per cent increase in at-home projectors sales since lockdown began…

… visit This is Money to read full story

Main image: Classic Cinemas Elk Grove auditorium

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