Covid19 restaurant. Outdoor cafe waiter with mask. Photo by pasja1000 from Pixabay

Eating out(side): restaurant dining in the next normal

Our survey of US consumers suggests that indoor dining in restaurants may not return to pre-crisis levels for months—or possibly even years. That means full-service restaurant operators need a new economic model.

Months after COVID-19 first wreaked havoc on lives and livelihoods around the world, much of the US restaurant industry faces a deeply uncertain near-term future. In particular, many full-service restaurant operators have had to adjust and readjust their plans multiple times, and are unsure when—or if—they’ll be able to reopen fully, given surges in COVID-19 cases in several regions.
Even where indoor dining is permitted, consumers continue to be wary, as our recent survey of US consumers indicates.
In such an unpredictable environment, how should restaurant operators plan ahead? What should their priorities be? We recommend two focus areas: investing in the customer experience and developing a model that acknowledges the restaurant industry’s new economics…

… visit McKinsey and Co to read full story

Main image: outdoor cafe, waiter with mask. Photo by pasja1000 from Pixabay

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