Our survey of US consumers suggests that indoor dining in restaurants may not return to pre-crisis levels for months—or possibly even years. That means full-service restaurant operators need a new economic model.
Months after COVID-19 first wreaked havoc on lives and livelihoods around the world, much of the US restaurant industry faces a deeply uncertain near-term future. In particular, many full-service restaurant operators have had to adjust and readjust their plans multiple times, and are unsure when—or if—they’ll be able to reopen fully, given surges in COVID-19 cases in several regions.
Even where indoor dining is permitted, consumers continue to be wary, as our recent survey of US consumers indicates.
Main image: outdoor cafe, waiter with mask. Photo by pasja1000 from Pixabay