Wembley Park is currently undergoing an extensive developmental operation at the 85-acre site, which includes The SSE Arena, Wembley, 70 high street outlets, 8,400 new homes, and a 2,000-seat theater. As part of the works, it underwent an expansive digital upgrade to the entirety of the site.
Quintain Ltd., the property development and investment company behind Wembley Park’s redevelopment, chose Eclipse Digital Media for a variety of work as part of the digital transformation. The work commissioned included the LED digital signage renovation of the Bobby Moore Bridge, Olympic Way, and White Horse Square, plus a variety of digital signage for the Pink Car Park.
The Bobby Moore Bridge, an iconic pedestrian entrance into Wembley Stadium and Wembley Park was designated a major area for redevelopment. The bridge has been upgraded from a piece of civil engineering to a modern digital experience which marks the beginning, or end, of a trip to Wembley.
Leading the transformation is London-based The Light Lab, responsible for the management, installation, and fabrication of the new digital makeover. Initial concept designs were created by architect Dixon Jones, with Speirs + Major designing the lighting for the underpass.
Working with The Light Lab and Dixon Jones, Eclipse Digital Media designed the LED signage, software, and installation for the two sides. Absen’s XD6 LED screens were chosen by Eclipse Digital Media for this purpose.
“We chose Absen’s XD6 due to its design, resolution and support offered,” said Drew Harding, sales and marketing manager for Eclipse Digital Media. “In being created for outdoor installations, the Absen screen provides a great visual impact and is easily maintained, which are both critical factors for installations like this.”
100m² of Absen’s XD6 was used at the southern and northern ends of the underpass, welcoming pedestrians with a stunning LED fixture worthy of being a major pathway to Wembley stadium. The ceiling of the underpass, with The Light Lab’s embedded diagonal LEDs, is kept well-lit at all hours, for the late-night exits from the stadium. The walls now boast individually controlled multi-LED pixels, behind laminated, toughened glass, in order to provide a level of safety for those leaving after an event in or around the stadium. And, in order to preserve its history, a portion of the original mural has been saved, framed, and illuminated on the east side of the underpass…