Cinema can still thrive despite rush to streaming

CEO of cinema ad sales house is bullish about industry’s prospects as society emerges from the pandemic

The rush of new high-end content going straight to streaming platforms is not a “major threat” to cinemas, Kathryn Jacob, chief executive of Pearl & Dean, has insisted.

With cinemas closed for much of 2020 in the UK and other countries, film distributors have looked to streaming as a way to release some of their titles, although the majority of this year’s planned big releases, including Bond film No Time to Die, have been pushed back to 2021.

Last week (10 December) at its 2020 virtual Investor Day, The Walt Disney Company announced a huge programme of new content for Disney+, including several new films exclusive to the streaming platform. But it also confirmed that major releases over the next two years, including Pixar films Seeing Red and Lightyear (the fifth Toy Story film), and Marvel movies such as Black Widow and Shang-Chi and the Legend of the Ten Rings, will be released exclusively in cinemas.

Disney is not the only company to increase its focus on streaming however; Warner Bros also recently announced it would release all of its 2021 titles simultaneously in cinemas and on HBO Max in the US…..

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