JEDDAH: Empire Cinemas, the Middle East’s first home-grown cinema brand, has opened its third venue in Saudi Arabia.
The launch of the 18-screen multiplex, at Al-Andalus Mall in Jeddah, was marked by a special screening of the superhero sequel “Wonder Woman 1984.
The venue includes a number of innovations, including the region’s first example of CinemaNext’s Sphera premium-cinema concept. The 142-seat auditorium is fitted with state-of-the-art audiovisual technology, including Flexound Augmented Audio.
Other screens offer offers Dolby Atmos technology, and two of Empire Cinemas’ signature concepts: Minis, which includes a private play area and special concessions and entertainment for little ones; and Empire Premiere, which offers discerning movie lovers a more luxurious cinema experience, including a private lounge in which customers can enjoy serviced dining before watching the film while relaxing in lavish, reclining seats……