The Chill Factore has been acquired by the Snow Centres Group as it looks to expand its UK portfolio.
Located on the outskirts of the Trafford Centre, the venue comprises a 180m main slope – the longest in the country – and a 40m lesson slope, as well as a designated fun zone for sledging and snow play.
It is also home to a broad range of cafés, bars, and restaurants, alongside retail brands such as Evans Cycles and Snow & Rock.
Ian Brown, managing director of Snow Centres, which has bought the asset from U+I, said: “For more than a decade, Chill Factore has built a reputation as one of the most iconic leisure brands in the UK.
“It complements our existing business extremely well and was the most obvious way to expand our role in the growing UK Snowsports industry.”
The sale is part of U+I’s strategy to dispose of non-core assets to boost funds and reinvest in major regeneration projects…
Main image: Chill Factore Manchester. Photo – Wikimedia Commons