“Skate to where the puck is going, not where it has been!”
Walter Gretzky, the most famous Canadian ‘Hockey Dad’ and father of the ‘Great One’ Wayne Gretzky, uttered those wise words of advice when coaching his young son on the small backyard rink behind his house in Brantford. We all now that the young boy grew up to be the best hockey player in the world, and much is due to his father who taught him not only how to play, but also how to think ahead in the game.
He died earlier this month and reading his famous words in the glowing obituaries got me to thinking about how they relate to the hospitality industry, and the dangers ahead for all those independent hotel owners and operators who do not “look to where the puck is going”.
It is now a year since we were impacted by the Corona, and with the widely available vaccines, there is a bright light at the end of the tunnel. The time left to reopening is shortening by the day, and many countries expect travel and hospitality to open almost fully by the summer, perhaps early autumn latest.
Of course, there is still time to plan for the day when hotels can get up and running well, but the time is short. I suspect that many owners and operators have cut to the bone, saved ‘beyond the red line’ in all aspects of their operations and have neglected to take care of the properties while corona ruled……