According to research from Amadeus, global hospitality occupancy has climbed two-thirds of the way back to pre-pandemic norms of around 70% for this time of yea
Hotel occupancy levels are now on an upward trajectory, according to new research from Amadeus, as worldwide occupancy reached 46% in April 2021, up from the low of just 13% in April 2020. According to Amadeus, this means that global hospitality occupancy has climbed two-thirds of the way back to pre-pandemic norms of around 70% for this time of year.
Amadeus’ Demand360® business intelligence data also revealed that booking lead time is lengthening, indicating growing consumer confidence to plan ahead. For much of the past year, nearly all reservations across the world were made within 0-7 days of travel. In recent weeks, however, bookings made on the same day of travel have shrunk globally from 39% the first week of 2021 to 23% the week of 25 April, 2021, and 31-60 day bookings increased from 6% the first week of 2021 to 11% the week of 25 April, 2021.
The Rebuilding Hospitality report also revealed “significant” growth optimism, as 30% of hoteliers anticipate opening one or multiple sites in 2021….