Department of Tourism and Commerce Marketing targets residents and visitors with new ‘Get into the Green Scene’ initiative.
Dubai tourism bosses have launched a new initiative to further position the emirate as one of the world’s leading sustainable destinations. Dubai Sustainable Tourism (DST), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has launched ‘Get into the Green Scene’. The initiative is aimed at Dubai residents and visitors to raise awareness of the city’s sustainable attractions and highlight the ease of incorporating sustainable practices into everyday life.
The launch includes a sustainability calendar, featuring a series of environmental days to be held throughout the year and ways in which people can engage within the theme of that calendar day. DST said the initiative is one example of it bringing together public and private entities to further strengthen the city’s positioning as a “forward-thinking, world class destination for sustainable tourism”…..