Players in Electric Gamebox, Southbank

Startup gains investment to bring gaming to shopping centres

Count Brookfield Asset Management among the investors in its new funding round

Electric Gamebox thinks it can one-up real-world shopping.

The London-based startup, which creates interactive gaming centers for malls, yesterday announced an $11 million Series A2 funding round. Count mall giant Brookfield Asset Management, via its Retail Revitalization program, among the investors.

  • The funding will fuel Electric Gamebox’s expansion in the US and UK, including 100 new locations in the next two years and 1,000+ by 2026; it currently has four.
  • Brookfield plans to level up malls with game rooms in cities like Chicago, Houston, and LA in 2021.

Reset button: “Malls have to reinvent themselves and create new drivers,” Electric Gamebox cofounder and CEO Will Dean told Retail Brew. “Location-based entertainment businesses see that the days of the traditional bowling alleys and movie theaters are over.”…

… visit Morning Brew to read full story

Main image: Players in Electric Gamebox, Southbank

 

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