Count Brookfield Asset Management among the investors in its new funding round
Electric Gamebox thinks it can one-up real-world shopping.
The London-based startup, which creates interactive gaming centers for malls, yesterday announced an $11 million Series A2 funding round. Count mall giant Brookfield Asset Management, via its Retail Revitalization program, among the investors.
- The funding will fuel Electric Gamebox’s expansion in the US and UK, including 100 new locations in the next two years and 1,000+ by 2026; it currently has four.
- Brookfield plans to level up malls with game rooms in cities like Chicago, Houston, and LA in 2021.
Reset button: “Malls have to reinvent themselves and create new drivers,” Electric Gamebox cofounder and CEO Will Dean told Retail Brew. “Location-based entertainment businesses see that the days of the traditional bowling alleys and movie theaters are over.”…
Main image: Players in Electric Gamebox, Southbank