Asset manager of Black Country retail hub outlines plans to make shopping centre fit for a post-covid landscape by increasing the leisure and dining out options
Merry Hill shopping centre is to undergo a major overhaul aimed at broadening the retail hub’s appeal in a post-covid landscape by increasing its leisure offer.
Asset manager Ellandi has outlined a programme of renovation works worth £50 million as it aims to keep the centre relevant following a tumultuous time for the retail landscape as consumer habits changed and online shopping boomed during the coronavirus lockdown.
The London-based firm took over as asset manager in September following the collapse of previous owner Intu three months earlier and oversees operation and development on behalf of a consortium of banks that now own the site.
Among the proposals it is now outlining include a new family entertainment leisure district aimed at visitors of all ages and an improved range of cafés, pubs and restaurants throughout the two million sq ft shopping centre in Brierley Hill.
Signage and wayfinding will also be improved and all Intu signage has now been removed as work nears completion on new decorative panelling outside the centre…
Main image: Merry Hill Shopping Centre – Wikimedia Commons