Melbourne’s Jam Factory to be transformed into £800M mixed-use precinct

The 18,000sqm site is to be transformed from a solely commercial setting to a high-end luxury mixed-use development.

The development group includes Newmark Capital, GURNER and Qualitas along with lead architects Bates Smart, Townshend Landscape Architects and Leonard Design Architects. The aspirational plans look to convert the site to a mixed-use precinct, spanning retail and entertainment, office and residential towers, an ultra-luxury hotel and a new public realm.

The proposed scheme includes:

  • A new public civic space in the form of a 1,700sqm, two-level plaza and amphitheatre
  • Four luxury residential towers totalling over 400 ultra-luxury residences
  • A 5-star hotel totalling around 180 keys
  • A commercial floorspace totalling 22,500sqm of NLA
  • Three levels of experiential retail and entertainment totalling 21,000sqm NLA, including the retention and redevelopment of the existing cinema offering
  • A series of integrated laneways, based on the area’s original 1864 master plans
  • A new split-level central public space bathed in sunlight, with a large open staircase creating an amphitheatre for events will become the centrepiece of the precinct.

Newmark Capital Director, Chris Langford said, “Our vision is to revitalise the Jam Factory, while celebrating its rich character and history. The heritage facade on Chapel Street has been degraded over time. We will refurbish it, bringing back the detail and original character.”

… visit Leonard Design to read full story

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