IMAX Looks Beyond Movies to Live Events

Mr. Gelfond was referring to the ascendance of streaming companies and the decline of conventional moviegoing.

 Each traits have been percolating for years, however they intensified through the pandemic, when many theaters have been closed. Studios at the moment are diverting most of their dramas, musicals, comedies and modestly budgeted motion motion pictures to affiliated streaming companies. Leviathan fantasy franchises and sequels will proceed to circulation to theaters. However how will theater operators fill the gaps of their schedules?

Megan Colligan, the president of IMAX Leisure, famous that stay occasions “typically herald audiences that haven’t been to an IMAX theater, and, in lots of instances, haven’t been to a movie show in any respect in a really very long time, typically ever.”

Ms. Colligan emphasised that IMAX occasions weren’t nearly throwing content material onto a very huge display screen, however would particularly make use of the corporate’s premium-format know-how. Mr. West and his crew, for example, used 16 extra-high-resolution IMAX cameras to seize the December profit efficiency (out of 20 cameras in complete). “There was a whole lot of smoke and mist, and ensuring we have been capturing that accurately was one thing that was actually necessary to them,” Ms. Colligan mentioned, including that the Oscar-nominated cinematographer Larry Sher served because the challenge’s director of pictures.

The IMAX theater community has 1,700 areas in 85 nations. About 70 areas have been upgraded with instant-simulcast know-how, which equates to about 25,000 seats, roughly the capability of Madison Sq. Backyard. “Our aim over the following 12 months will likely be to attach our theaters globally,” Ms. Colligan mentioned.

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Main image credit: DONDA

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