With the box office rebounding just as 5K attendees are reconvening at CinemaCon in Las Vegas, exhibitors and studios can rest easy knowing that there’s a return to a theatrical window. For most studios with tentpole fare, that’s 45 days, and for those titles with less commercial appeal or aimed at specialty audiences, it’s 17 days.
With a summer box office that’s loaded with such window-respecting movies as Doctor Strange in the Multiverse of Madness, Top Gun: Maverick, Thor: Love & Thunder, Jurassic World: Dominion, Lightyear, Elvis, Nope, Bullet Train, and more, it’s pretty safe to say that most of the majors have gotten day-and-date out of their system. They’ve largely learned that collapsed windows siphon ticket sales, spur greater piracy and infuriate talent. Studio executives are re-awakening to the power of windows, and if there’s any indication as to which way the wind is blowing, many architects of theatrical day-and-date — i.e. WarnerMedia Head Jason Kilar — have left the lot.
Main image credit: Zoë Kravitz is Catwoman to Robert Pattinson’s Caped Crusader in ‘The Batman.’