The Gruffalo & Friends Clubhouse

13th March 202313th March 2023 Visit Blackpool

Beloved characters from the UK’s number one bestselling children’s author Julia Donaldson and illustrator Axel Scheffler are set to make a new home on Blackpool’s famous seafront this May in a partnership with Merlin Entertainments and Magic Light Pictures that will create the world’s first ‘The Gruffalo & Friends Clubhouse’.

Merlin Entertainments (“Merlin” or “the Company”), a global leader in location-based entertainment, today announces that a brand-new world class attraction will launch on Blackpool’s seafront this May, featuring favourite characters from creators Julia Donaldson and Axel Scheffler.

In a world first, The Gruffalo & Friends Clubhouse will bring together six of the best loved stories to create an indoor play adventure like no other. The £2.3 million investment has been 18 months in the making and is part of Merlin’s aim to bring the very best stories and brands to life in their family friendly attractions.

Developed in partnership with Magic Light and Blackpool Council, the attraction is set to open next door to SEA LIFE Blackpool in May 2023. The new experience will join Merlin’s seven other attractions in Blackpool including The Blackpool Tower, SEA LIFE Blackpool and Peter Rabbit^TM: Explore and Play, making it a key destination for families of all ages from both the UK and abroad.