Epson report: 'The Experiential Future'

Epson report shows consumers expect immersive experiences

Epson, the laser projection specialist, has released a new report entitled The Experiential Future which reveals that consumers are demanding more immersive experiences. Epson is pleased to announce the release of its new research report, The Experiential Future, which explores what guests feel about participating in events and attractions. It has found that demand for immersive technology is on the rise, as half of British people want to participate in experiences, not just watch. Technology allows brands to connect with audiences in new and exciting ways, and more people now want to be immersed in experiences,…

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'Mystic Springs' at Six Flags' planned attraction in Qiddiya, KSA

Billion-dollar entertainment plans for Saudi Arabia

SEVEN Chief Executive Officer Bill Ernest is a man on a mission. The former Disney executive is charged with building at least one theme park as well as 20 family entertainment destinations and a network of 50 cinemas across Saudi Arabia. He’s got a multi-billion dollar budget to achieve it, but his deadline is tight: 2030. Bill Ernest, the CEO of Saudi Entertainment Ventures (SEVEN), talks to Blooloop about the company’s plans. The scale of SEVEN’s ambition is demonstrated by its internet domain name – entertainment.sa. This deliberately broad term reflects the scope of development…

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