Exhibition experts talk Middle East cinema trends and challenges
“Making hay while the sun shines” is how John Sullivan of cinema advisers The Big Picture characterizes the current state of theatrical exhibition in Saudi Arabia—a market that, bucking current worldwide cinema trends, is continuing to grow in the latter half of 2020 despite the presence of a global pandemic. Saudi Arabia, of course, is a rare case, as the country’s decades-long ban on public cinemas was lifted only in 2018; the wider MEAP region (Middle East, Afghanistan, Pakistan) was the subject of The Big Picture’s November webinar “Trends and Challenges in…
Read More
