AMC Lags Behind in Saudi Arabia’s Surprisingly Competitive Cinema Market

Four years since the kingdom lifted a ban on theaters, local rivals have moved ahead of the U.S. giant. The Saudi Kingdom market is proving difficult for the world’s largest cinema chain, which was expected to dominate a region with no other major global players. AMC’s experience illustrates how Saudi Arabia remains a difficult place for Western companies to do business, even despite the country’s efforts to woo international business with legal and social changes. AMC said it would open up to 20 theaters by the end of last year,…

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