‘Wakanda Forever’ cannot save movie theatres, but this plan might

Hollywood has framed getting back to theatres as a content problem. But what we need most is to rethink the design of movie theatres altogether. I can’t remember the last movie I saw in the theatre. But I can recall just about everything else about the experience. There’s the scent of popcorn growing stale under irradiated lamps like the hotline of a truck stop. I remember selecting my exact seat online, upholstered with 20-year-old fabric dank like an intramural hockey player’s equipment bag. I remember the Jenga tower of large…

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