IMAX: A case study by Jim Lavorato
Developed in the early 1970s, IMAX offered a larger on-screen image with much higher resolution than conventional films of the time. IMAX systems were marketed principally to special, non-profit venues such as: museums, aquariums, science centers, planetariums, etc. Content was 40 minute nature documentaries which were produced in collaboration with one or several of these special venue facilities. Great, award-winning docu-films like, ‘Mount Everest’, ‘Antartica’ and ‘Roving Mars’ were produced and made the rounds of the increasing number of giant screen venues that were constructed around the world. However, these…
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