VR gamers. Photo KWP

Exclusive: entertainment’s immersive re-emergence

Covering the immersive Out-of-Home entertainment scene, industry specialist Kevin Williams of KWP offers an overview of the commercial entertainment sector, after COVID (AC), and discusses the way the market is tentatively moving forward as it starts to reopen. For many, the global health crisis has been a cataclysmic event, apocalyptic in its impact on industry and business, and the obvious death knell for scores of industries. This pessimistic stance is understandable for those emerging from over 100 days of self-imposed isolation, but this can be a harmful and blinkered evaluation…

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