Coronavirus illustration – Pixabay

YouGov research: impact of consumers’ Covid-19 fears on OOH activities

Peoples’ Covid-19 fears and its impact on out-of-home entertainment & dining activities Following is some very recent polling data that I sorted through from multiple sources on the current state of consumers’ fears that they or a member of their family will catch coronavirus and the impact of this fear on their willingness to visit out-of-home entertainment and restaurants. I’ve cited data from a number of polls to illustrate the consistency of what they all are finding, including trends. YouGov, an international research and analytics company, has been constantly running…

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Photo by Philipp Potocnik on Unsplash

The economics of operating location-based entertainment in corona-time

There are many challenges to reopening location-based entertainment (LBE) during the post-lockdown era regardless of whether it’s a family entertainment center (FEC), bowling entertainment center (BEC), amusement/theme park, eatertainment venue, laser tag center, bar-arcade, family fun center or any other type of LBE business. There’s the challenge of rehiring/finding, paying and retaining staff; implementing all the Covid-19 safety measures including those needed for social distancing, restricting capacity, disinfecting high-touch surfaces and keeping both staff and customers safe. However, the greatest challenge that’s had little discussion in the entertainment industry is…

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Bowling shoes, NYC. Photo by Alev Takil on Unsplash

What OOH activities are consumers still prepared to do?

by Randy White, CEO of White Hutchinson Leisure and Learning Group Our company has been accessing and analyzing data from surveys and polls that are being conducted on an ongoing basis, sometimes daily, by over a dozen different companies on Americans’ reaction, beliefs and changing behaviors due to the Covid-19 pandemic. We are constantly looking for poll data that gives insight on when and to what extend consumers will be returning to location-based entertainment (LBE) and leisure venues of all types, including restaurants, family entertainment centers (FEC), the movies, bowling…

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