Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden
Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. 13, 2023. Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology. “As technology evolves, so do the opportunities for brands to create more compelling and immersive experiences,” said Josefine Billström Raasakka, Creative Strategist at Meta…
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