Regaining The Cinematic Middle Ground

Article courtesy of William Dever, Chief Creative Officer at Harena Data Inc I ask myself constantly why exhibitors continually permit themselves to engage in a business that is so blatantly unfair. I also ask myself what the measures are that exhibitors can engage in that can liberate themselves from an ecosystem that consistently strangles them and restricts their ability to gain profit. I think if you take a careful look at the studio behavior you will come to the conclusion that they are neither insidious or evil…..they are just bone…

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Getting Back to Movie Basics

Article courtesy of William Dever, Chief Creative Officer at Harena Data Inc When movies work and work well, a dialogue is created between the filmmaker and the audience who views the movie. I long ago realized that the real viewing of a movie is an internal one and the screen in a theater at best only acts as an intermediary. The viewer’s body of experience and their life lessons all go into the viewing of a movie. If there is truth and honesty in a story the viewer embraces it.…

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