Bowling shoes, NYC. Photo by Alev Takil on Unsplash

What OOH activities are consumers still prepared to do?

by Randy White, CEO of White Hutchinson Leisure and Learning Group Our company has been accessing and analyzing data from surveys and polls that are being conducted on an ongoing basis, sometimes daily, by over a dozen different companies on Americans’ reaction, beliefs and changing behaviors due to the Covid-19 pandemic. We are constantly looking for poll data that gives insight on when and to what extend consumers will be returning to location-based entertainment (LBE) and leisure venues of all types, including restaurants, family entertainment centers (FEC), the movies, bowling…

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Artist's impression of what the drive-in concerts could look like. CREDIT: DRIVE IN ENTERTAINMENT AUSTRALIA

Drive-in live performances could be part of new normal

As coronavirus restrictions begin to lift and people start returning to life outside their homes, going to a drive-in to see live music or a theatre performance could become part of the new live entertainment scene. Drive-In Entertainment Australia is teaming up with local councils to bring a variety of live performances to drive-ins, with non-contact ticketing achieved through the use of electronic devices and manual scanning. “If it can go on a stage, it can go on our stage, said Samwise Holmes, Drive-In’s managing director. “It could be ballet,…

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Batman and Robin figures at the DC Comics Superstore, WB Movie World

Australia: Village Roadshow agrees to takeover talks

Theme parks and cinema operator Village Roadshow has agreed to exclusive negotiations with private equity firm BGH Capital after a caveat-heavy takeover offer of up to $468.5 million. The preliminary agreement announced on Monday morning puts an end to months of takeover speculation and competing bids for the troubled entertainment provider, which has endured a 55 per cent plunge in its share price since February, as the coronavirus pandemic forced it to cease virtually all operations. As a result, the $2.40-per-share acquisition proposal is significantly lower than the initial $4-per-share…

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