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Category: Immersive

Mad Systems launches new tech to transform immersive experiences

blooloop

Alice utilises AI to create personalised, diverse and varied content. Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has launched Alice™, a patent-pending AI technology that is designed to transform immersive experiences. The team has built upon its successful AV++ solutions to create Alice, a solution that utilises artificial intelligence (AI) to create personalised, diverse and varied content for exhibitions, shows, presentations and everyday life. …visit blooloop to read full story Image Credit: blooloop

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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail Touch Points

Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. 13, 2023. Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology. “As technology evolves, so do the opportunities for brands to create more compelling and immersive experiences,” said Josefine Billström Raasakka, Creative Strategist at Meta…

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‘Avatar: The Way of Water’ is the first great high frame rate movie

engadget

But the HFR technology remains divisive. Avatar: The Way of Water is a triumph. As a sequel to the highest-grossing film ever, which was criticized for its formulaic story (and the surprisingly small ripple it had on pop culture), the new movie is a genuine surprise. It’s a sweeping epic that reflects on the nature of families, our relationship to the natural world and humanity’s endless thirst for violence and plunder. Fans of the original film often had to make excuses for writer and director James Cameron’s stilted script, but that’s no…

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