Playstation VR, image ©ibc

Using technology to bring spectacle back to cinema

Declining cinema attendance in Europe means that a greater focus on higher-resolution images and immersive technologies is inevitable, writes David Davies. The last decade has arguably been the most erratic period in the history of modern cinema. Whilst there has been spectacular growth in some developing markets, long-established cinema regions such as the US and Europe have reported fluctuating visitor numbers. In 2017, movie attendance in the US hit a 25-year low, whilst in the EU box office revenues fell by 3.3% in 2018. 2019 is hardly likely to be a milestone…

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audience from behind, watching IMAX screen

Antwerp: new IMAX opens with latest ‘Star Wars’ – and 46,000 pre-sales

Today, Eddy Duquenne, CEO of Kinepolis Group, and Giovanni Dolci, IMAX’s Interim Head of Global Sales, will officially open the brand-new IMAX® theatre in Antwerp. The inauguration coincides with the national premiere of ‘Star Wars: The Rise of Skywalker’, Disney’s latest chapter in the Star Wars saga, which will be released tomorrow in cinemas across Belgium. The first IMAX® theatre in Flanders has 371 seats and features IMAX® with Laser, the ground-breaking 4K laser projection technology that offers cinema lovers the sharpest, brightest and most vibrant image quality, combined with…

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Cavea City Mall ScreenX

Georgia anticipates new, panoramic, three-screen cinema experience

On November 14st, Cavea Cinemas opens up a new theater in the Saburtalo district, Tbilisi, introducing the ScreenX technology for the first time in the whole region. The agreement signed between Cavea and ScreenX will introduce Georgian movie-goers to the panoramic, 270 degree viewing experience. By expanding the center screen onto the side walls of the auditorium, the movie-goers can enjoy a whole new level of movie-watching and storytelling, three screens at once. ScreenX is the world’s first multi-projection cinema technology, breaking the traditional rule of movie-watching. In the region,…

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