Secret Cinema presents Back to the Future (2014) by Camilla Greenwell (Wikimedia Commons)

New cinematic era marked by Disney’s ‘immersive’ deal

“Watching movies will never be the same again” Disney’s recent deal with the immersive experience company Secret Cinema signals a new era for the cinema industry. New film titles from the Disney portfolio will be staged as immersive experiences in London by Secret Cinema later in 2020 before being exported to America. Secret Cinema is renowned for its expanded immersive cinematic worlds staged in a variety of disused warehouses and open-air locations, creating experiences that last for several hours. Costumed participants surrender their phones and interact with characters from the film the event is…

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Playstation VR, image ©ibc

Using technology to bring spectacle back to cinema

Declining cinema attendance in Europe means that a greater focus on higher-resolution images and immersive technologies is inevitable, writes David Davies. The last decade has arguably been the most erratic period in the history of modern cinema. Whilst there has been spectacular growth in some developing markets, long-established cinema regions such as the US and Europe have reported fluctuating visitor numbers. In 2017, movie attendance in the US hit a 25-year low, whilst in the EU box office revenues fell by 3.3% in 2018. 2019 is hardly likely to be a milestone…

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audience from behind, watching IMAX screen

Antwerp: new IMAX opens with latest ‘Star Wars’ – and 46,000 pre-sales

Today, Eddy Duquenne, CEO of Kinepolis Group, and Giovanni Dolci, IMAX’s Interim Head of Global Sales, will officially open the brand-new IMAX® theatre in Antwerp. The inauguration coincides with the national premiere of ‘Star Wars: The Rise of Skywalker’, Disney’s latest chapter in the Star Wars saga, which will be released tomorrow in cinemas across Belgium. The first IMAX® theatre in Flanders has 371 seats and features IMAX® with Laser, the ground-breaking 4K laser projection technology that offers cinema lovers the sharpest, brightest and most vibrant image quality, combined with…

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