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Category: Immersive

Secret Cinema’s new owners want to be the Netflix of live events

The Guardian

TodayTix eyes global expansion for UK firm known for immersive film screenings, which took a Covid hammering. The new owners of Secret Cinema have got their Hollywood ending. Nearly three years after setting sights on the immersive filmgoing experience, they are reigniting its global expansion plans as part of a strategy to become the Netflix of live events. When they first came to London in early 2020 to discuss a possible takeover, the company was celebrating a hit adaptation of a show from that streaming platform – more than 100,000 fans…

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The Metaverse Is Inevitable—but Not How Mark Zuckerberg Expects

Daily Beast

In fact, it’s already been here for decades. Meta, the company formerly known as Facebook, is in… rough shape. Nearly a year after its much ballyhooed rebrand, the company’s stock plummeted an eye watering 57 percent. CEO Mark Zuckerberg lost roughly $70 billion of his net worth, making him just the 20th richest man in the world (cue the world’s smallest violin). The financial strain also forced the company to slash budgets across its workforce and freeze new hiring—even ones that were already accepted. Much of Meta’s woes can be pointed…

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Immersive production of The Wolf of Wall Street to open in London in September

London Theatre Direct

An immersive production of The Wolf of Wall Street, the autobiography by American stockbroker Jordan Belfort later adapted for the cinema by Martin Scorsese, is set to open in central London later this year. From the production team behind the immersive production of The Great Gatsby, Alexander Wright has adapted Belfort’s memoir, and will direct the production which promises to bring to life the highs and lows of his millionaire lifestyle. Leonardo DiCaprio starred as Belfort in the film, which follows the young stockbroker through his career from his beginnings in the…

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