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Category: Technology

Mad Systems launches new tech to transform immersive experiences

blooloop

Alice utilises AI to create personalised, diverse and varied content. Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has launched Alice™, a patent-pending AI technology that is designed to transform immersive experiences. The team has built upon its successful AV++ solutions to create Alice, a solution that utilises artificial intelligence (AI) to create personalised, diverse and varied content for exhibitions, shows, presentations and everyday life. …visit blooloop to read full story Image Credit: blooloop

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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail Touch Points

Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. 13, 2023. Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology. “As technology evolves, so do the opportunities for brands to create more compelling and immersive experiences,” said Josefine Billström Raasakka, Creative Strategist at Meta…

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The end of Silicon Valley

Risk Hedge

Silicon Valley is dead… Wall Street won’t save these early stage startups… Silicon Valley Bank’s “trickle-up” effect… I’m usually fast asleep by 11 pm… but last Friday, I wanted answers. Silicon Valley Bank (SVB)—America’s 16th-largest bank—had gone bust earlier that day. I wanted to find out what was really going on… not what all the major news headlines were telling me. So I reached out to a well-respected Silicon Valley venture capitalist (VC) in my network. “How bad is the panic in startup land?” I asked. My phone pinged two minutes later.…

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