Video on Demand PVOD

A Crystal Ball…

6th November 20226th November 2022 William Dever

The Rings of Power first season has come to a finale, with very mixed reviews. Amazon had stacked its rise to the pinnacle of streaming of these efforts and it does not look like their substantive investment is going to pay off. A key mistake has been made on the part of Amazon and the producers; whatever they did was going to be compared with Peter Jackson’s version of Tolkien. If they were to succeed, then they would have to surpass Jackson’s opus. They did not. The writing is not…

Selling a Romantic Comedy as Event Cinema: A Case Study

25th October 202225th October 2022 DX.tech

In partnership with Lillehammer Kino, DX has conducted a case study on how to drive audiences for a romantic comedy, in the era of Blockbusters or lack thereof. Lillehammer Kino’s Cinema Director, Clarissa Bergh and DX’s head of Marketing, Jenny Sidorova devised a strategy using event cinema, smart marketing, branding, and content localization to drive audiences for the Ticket to Paradise romcom that hit movie theaters in September 2022. Read on to learn how Lillehammer Kino sold out of 3 rooms and drove audiences. Even before the pandemic, it was…

UK Music Concerts and Festivals Sales Set to Surpass Pre-Covid Levels in 2023

20th July 20225th July 2022 Mintel

Following two years of pandemic-induced cancellations, Mintel forecasts UK sales of music festivals and concerts will bounce back during 2022 and that the value of the market will surpass its pre-COVID level in 2023. Sales are set to reach nearly £2.79 billion next year, up from £2.77 billion in 2019. By 2026, Mintel estimates the market will reach a record high of more than £3.22 billion as the industry continues to cash in on pent-up consumer demand for live experiences that were off-limits during 2020 and 2021. Despite 2021 being…