Virtual Reality VR

Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

5th April 20234th April 2023 Retail Touch Points

Ikea’s marine-focused Blåvingad toy line is the inspiration behind a new interactive AR experience — Lilla Äventyret (The Little Adventure) — that launched in 21 Ikea stores across Sweden on Feb. 13, 2023. Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology. “As technology evolves, so do the opportunities for brands to create more compelling and immersive experiences,” said Josefine Billström Raasakka, Creative Strategist at Meta…

Saudi Arabia embraces Metaverse, lauds environmental benefits

1st February 202329th January 2023 Arab News

DAVOS: Saudi Arabia is embracing metaverse technology and has already shown its environmental benefits with the planning and development of some of the Kingdom’s biggest projects. This is according to Saudi Minister of Communications and Information Technology Abdullah Al-Swaha, who was speaking during a session on Thursday at the World Economic Forum in Davos, Switzerland. Referring specifically to the NEOM and Red Sea projects, Al-Swaha said Crown Prince Mohammed bin Salman had urged that all developments be tested in the “digital world first” before production could begin. This resulted in…

The Metaverse Is Inevitable—but Not How Mark Zuckerberg Expects

27th October 202227th October 2022 Daily Beast

In fact, it’s already been here for decades. Meta, the company formerly known as Facebook, is in… rough shape. Nearly a year after its much ballyhooed rebrand, the company’s stock plummeted an eye watering 57 percent. CEO Mark Zuckerberg lost roughly $70 billion of his net worth, making him just the 20th richest man in the world (cue the world’s smallest violin). The financial strain also forced the company to slash budgets across its workforce and freeze new hiring—even ones that were already accepted. Much of Meta’s woes can be pointed…