Playstation VR, image ©ibc Cinema & theatre Immersive Technology Virtual Reality VR 

Using technology to bring spectacle back to cinema

Declining cinema attendance in Europe means that a greater focus on higher-resolution images and immersive technologies is inevitable, writes David Davies. The last decade has arguably been the most erratic period in the history of modern cinema. Whilst there has been spectacular growth in some developing markets, long-established cinema regions such as the US and Europe have reported fluctuating visitor numbers. In 2017, movie attendance in the US hit a 25-year low, whilst in the EU box office revenues fell by 3.3% in 2018. 2019 is hardly likely to be a milestone…

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Concept art for new Cineplex cinemas, by Junxion Cinema & theatre Design Editor's Choice Food & beverage Seating Technology Virtual Reality VR 

Cineplex’s “Cinema of the Future”: movies, gaming, VR and live events

The Junxion complex will include cinema screens, amusement games, restaurants, virtual reality experiences and space for live events and entertainment. Canada’s largest exhibitor Cineplex is making its biggest bet on location based entertainment with Junxion, an all-in-one “cinema of the future” with movie theaters, virtual reality, amusement gaming, a food hall and space for live events and entertainment. “As Canada’s entertainment landscape continues to evolve, we are proudly introducing this state-of-the-art community hub where families and friends can come together to play, dine, unwind and have fun,” Cineplex president and…

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Star Wars: Secrets of the Empire promotional image Cinema & theatre Headlines Investment Virtual Reality VR 

Cinemas invest in VR for a high-tech consumer experience

Virtual reality: In 2019, it may seem like it belongs to the province of museums, film festivals, and tech-forward consumers with the means and will to purchase an expensive personal device. But as VR technology has evolved over the past several years, so too has its accessibility. For some moviegoers, trying out the latest advances in VR is as easy as going to their local cinema. It’s taken some time to get here. In 2016, Imax and a handful of investors created a $50 million fund to, explained CEO Richard…

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