Live/online event. Photo by Jason Rost on Unsplash

The importance of venue to the online world

– opinion by Emily Ng, Mediamation Inc. Consumers are seeing an expanding content selection at home across the spectrum of entertainment including movies, music, and gaming. Through streaming platforms like Netflix, Spotify and more recently within the gaming sector (Google Stadia, xCloud, etc), content owners can promote their IP to consumers from the comfort of their couch. At every trade show, both for the cinema and attraction sectors, there are forums for discussion about the imminent competition from home entertainment. Leading industry veterans are acknowledging the impending disruption to the out of home…

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Secret Cinema presents Back to the Future (2014) by Camilla Greenwell (Wikimedia Commons)

New cinematic era marked by Disney’s ‘immersive’ deal

“Watching movies will never be the same again” Disney’s recent deal with the immersive experience company Secret Cinema signals a new era for the cinema industry. New film titles from the Disney portfolio will be staged as immersive experiences in London by Secret Cinema later in 2020 before being exported to America. Secret Cinema is renowned for its expanded immersive cinematic worlds staged in a variety of disused warehouses and open-air locations, creating experiences that last for several hours. Costumed participants surrender their phones and interact with characters from the film the event is…

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Nickelodeon Adventure at intu Lakeside

‘Adventure’ adds family fun to Essex shopping centre

The leisure development centre intu Lakeside in Essex recently opened a new children’s indoor adventure experience featuring themed play zones and a 4D cinema. The Nickelodeon Adventure Park is the first of its kind in the UK and covers an indoor area of over 50,000 square feet and has a capacity of 2,000. There are four themed play zones in total, all featuring main characters from the Nickelodeon cartoon portfolio. These include characters from SpongeBob SquarePants, Rugrats, PAW Patrol and the Teenage Mutant Ninja Turtles. There is also a Nick…

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