cinema auditorium

UK Government funds independent cinema recovery

Government chooses GO.CINEMA initiative to help independent cinemas get back on their feet. Following an intense competition with over 8,500 applicants, Screen Moguls is proud to announce that it has been chosen by Innovate UK and the Department for Business, Energy & Industrial Strategy, on behalf of the UK government, to help drive the recovery of independent cinemas after COVID-19. The competition was designed to fast-track the development of innovations borne out of the coronavirus crisis. For the past two years, Screen Moguls has been working with studios on successful,…

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Bowling shoes, NYC. Photo by Alev Takil on Unsplash

What OOH activities are consumers still prepared to do?

by Randy White, CEO of White Hutchinson Leisure and Learning Group Our company has been accessing and analyzing data from surveys and polls that are being conducted on an ongoing basis, sometimes daily, by over a dozen different companies on Americans’ reaction, beliefs and changing behaviors due to the Covid-19 pandemic. We are constantly looking for poll data that gives insight on when and to what extend consumers will be returning to location-based entertainment (LBE) and leisure venues of all types, including restaurants, family entertainment centers (FEC), the movies, bowling…

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Artist's impression of what the drive-in concerts could look like. CREDIT: DRIVE IN ENTERTAINMENT AUSTRALIA

Drive-in live performances could be part of new normal

As coronavirus restrictions begin to lift and people start returning to life outside their homes, going to a drive-in to see live music or a theatre performance could become part of the new live entertainment scene. Drive-In Entertainment Australia is teaming up with local councils to bring a variety of live performances to drive-ins, with non-contact ticketing achieved through the use of electronic devices and manual scanning. “If it can go on a stage, it can go on our stage, said Samwise Holmes, Drive-In’s managing director. “It could be ballet,…

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