Bowling shoes, NYC. Photo by Alev Takil on Unsplash

What OOH activities are consumers still prepared to do?

by Randy White, CEO of White Hutchinson Leisure and Learning Group Our company has been accessing and analyzing data from surveys and polls that are being conducted on an ongoing basis, sometimes daily, by over a dozen different companies on Americans’ reaction, beliefs and changing behaviors due to the Covid-19 pandemic. We are constantly looking for poll data that gives insight on when and to what extend consumers will be returning to location-based entertainment (LBE) and leisure venues of all types, including restaurants, family entertainment centers (FEC), the movies, bowling…

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John Sullivan with David Lloyd, Nightflix and Secret Cinema logos

Proactive responses: socially distanced customer engagement!

I received this today from my local gym where I am a member and think it is very relevant: • Demonstrates excellent customer engagement giving me as a member/customer confidence in coming back • Gives a thorough undertaking and details how my health and well being will be looked after I am sure that other businesses I have frequented and that have my details are also reviewing their opening plans, but none have reached out to me in as engaging and reassuring way as this group. It has also got…

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Man waits to lift weights. Photo by Allef Vinicius on Unsplash

UK Government fails to answer key question for health and fitness

When will gyms reopen? It’s a question on everyone’s lips that, despite recent government advice, remains to be answered. On May 10th, UK Prime Minister Boris Johnson addressed the nation on coronavirus, with a mixed reaction from the public. “Throughout this period of the next two months we will be driven not by mere hope or economic necessity,” said Mr Johnson, who contracted and recovered from coronavirus last month. “We are going to be driven by the science, the data and public health.” “I must stress again that all of…

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