Mercedes Bent of Lightspeed Venture Partners

Investing in the ‘experience economy’

by Mercedes Bent of Lightspeed Venture Partners “Pics or it didn’t happen” is my generation’s version of “if a tree falls in a forest and no one hears it, does it make a sound?” I have spent way too much time fretting over the caption that would just perfectly complement the memory I wanted to show off (if you’ve been there, you’ve been there). “The Experience Economy” was coined in 1998 by Pine and Gilmore to describe how consumer’s understanding of product value had evolved over time: the memory of an experience was now the product…

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