VR gamers. Photo KWP

Exclusive: entertainment’s immersive re-emergence

Covering the immersive Out-of-Home entertainment scene, industry specialist Kevin Williams of KWP offers an overview of the commercial entertainment sector, after COVID (AC), and discusses the way the market is tentatively moving forward as it starts to reopen. For many, the global health crisis has been a cataclysmic event, apocalyptic in its impact on industry and business, and the obvious death knell for scores of industries. This pessimistic stance is understandable for those emerging from over 100 days of self-imposed isolation, but this can be a harmful and blinkered evaluation…

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IMAX plus Vindex logo

IMAX partners with esports newcomer

Recently-launched esports infrastructure company Vindex has established a partnership with Canadian cinema company IMAX. Founded by MLG co-founders Mike Sepso and Sundance DiGiovanni, Vindex will create esports events and exclusive content to be shown in IMAX cinemas on a global scale. It’s expected that multiple events across numerous titles will be broadcast in IMAX cinemas globally through the newly-launched Vindex Studios division. The partnership is expected to kick things off in the first half of the year, according to Variety. Mike Sepso, CEO of Vindex discussed the deal in a…

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Mercedes Bent of Lightspeed Venture Partners

Investing in the ‘experience economy’

by Mercedes Bent of Lightspeed Venture Partners “Pics or it didn’t happen” is my generation’s version of “if a tree falls in a forest and no one hears it, does it make a sound?” I have spent way too much time fretting over the caption that would just perfectly complement the memory I wanted to show off (if you’ve been there, you’ve been there). “The Experience Economy” was coined in 1998 by Pine and Gilmore to describe how consumer’s understanding of product value had evolved over time: the memory of an experience was now the product…

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