Regaining The Cinematic Middle Ground

Article courtesy of William Dever, Chief Creative Officer at Harena Data Inc I ask myself constantly why exhibitors continually permit themselves to engage in a business that is so blatantly unfair. I also ask myself what the measures are that exhibitors can engage in that can liberate themselves from an ecosystem that consistently strangles them and restricts their ability to gain profit. I think if you take a careful look at the studio behavior you will come to the conclusion that they are neither insidious or evil…..they are just bone…

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Getting Back to Movie Basics

Article courtesy of William Dever, Chief Creative Officer at Harena Data Inc When movies work and work well, a dialogue is created between the filmmaker and the audience who views the movie. I long ago realized that the real viewing of a movie is an internal one and the screen in a theater at best only acts as an intermediary. The viewer’s body of experience and their life lessons all go into the viewing of a movie. If there is truth and honesty in a story the viewer embraces it.…

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IMAX Looks Beyond Movies to Live Events

Mr. Gelfond was referring to the ascendance of streaming companies and the decline of conventional moviegoing.  Each traits have been percolating for years, however they intensified through the pandemic, when many theaters have been closed. Studios at the moment are diverting most of their dramas, musicals, comedies and modestly budgeted motion motion pictures to affiliated streaming companies. Leviathan fantasy franchises and sequels will proceed to circulation to theaters. However how will theater operators fill the gaps of their schedules? Megan Colligan, the president of IMAX Leisure, famous that stay occasions…

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